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Experience, Creativity and Innovation are the values es that have always characterized BOMBARDINI' S business, as confirmed in the words of the men who have forged the history of the company. BOMBARDINI: ‹ ‹ You ask me what Italian style means. It means sense of proportion, simplicity and harmony of line, such that after a considerable time, there is still something which is more alive than just a memory of beauty› › Dr. John Bulent ATES: ‹ ‹ The beauty of the shape is the result of a deep engagement aimed to reach the highest quality and the design is itself the meeting point between shape and technology, taste and functionality. Nothing seems to be more adapt to the so-called Italian genius than this permanent tension to harmonize beauty and functionality› › . The challenge is to maintain the highest quality. We are going to need to strip away from cars everything that is not essential over the next few years, and to return to functionality. To reach this it is necessary to combine creativity and innovation› › .